Why are we hearing so much about creating stories for business? Because our brains are wired to process information better in story form. We need a logical series of facts and events that teach us some kind of lesson.

Humans process information very efficiently when it's presented as a story. No-one knows exactly why, but something about the narrative structure of a story is memorable, appealing and clear. Here is one way to create a story line using four steps.

You've probably heard the principle, less Is more. In other words, keeping things as simple and clear as possible. Uncluttered visual design is just as important as well-edited content.

Einstein said, 'If you can't explain it to a six-year-old, you don't understand it yourself. And while we're not typically presenting to anyone quite that young at work, it's really helpful to be reminded of the value of simple, plain language.

There are three questions we're trying to answer for our audience as quickly as we can: What are the facts? What do they mean? What do we do next?

This final video is a quick reminder of everything you've learned on the course. Now you know the principles for creating a clear and engaging slide deck, it's time to PRACTISE. Take time to define your aim. Think about your audience. Create an audience profile and look at past slide decks to see...