Recognition Of The Problem Or Need
Psychology of Sales Training Course
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2m 45s
This is where the customer recognises that they have a specific problem or need they would like to be addressed or satisfied. A buying decision cannot be made unless there is acknowledgement that a problem or need exists.
Up Next in Psychology of Sales Training Course
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Introduction To The 4 Key Stakeholders
In addition to understanding the sequential steps that a customer goes through when they make a buying decision, another key driver to sales success is to fully understand the different people who may be involved in the buying process.
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Stakeholder Activity Actions
Now that we've explored the different stakeholder roles that may make an appearance within the buying process, let's take this learning and apply it practically.
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The Buyer & The User
The buyer is the person who is going to ultimately write the check or pay the bill. Generally, the buyer trusts the decider to make the best decision.
