Post Decision Evaluation
Psychology of Sales Training Course
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3m 21s
The fifth and final step in the customer buying process is the post decision Evaluation. This is where the customer compares the outcome of their decision against their original expectations.
Up Next in Psychology of Sales Training Course
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Recognition Of The Problem Or Need
This is where the customer recognises that they have a specific problem or need they would like to be addressed or satisfied. A buying decision cannot be made unless there is acknowledgement that a problem or need exists.
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Introduction To The 4 Key Stakeholders
In addition to understanding the sequential steps that a customer goes through when they make a buying decision, another key driver to sales success is to fully understand the different people who may be involved in the buying process.
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Stakeholder Activity Actions
Now that we've explored the different stakeholder roles that may make an appearance within the buying process, let's take this learning and apply it practically.
