Make The Decision
Psychology of Sales Training Course
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2m 19s
The fourth step in the customer buying process is making the decision. At this point, the customer has evaluated their options, and are now deciding whether to move forward with it or not.
Up Next in Psychology of Sales Training Course
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Post Decision Evaluation
The fifth and final step in the customer buying process is the post decision Evaluation. This is where the customer compares the outcome of their decision against their original expectations.
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Recognition Of The Problem Or Need
This is where the customer recognises that they have a specific problem or need they would like to be addressed or satisfied. A buying decision cannot be made unless there is acknowledgement that a problem or need exists.
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Introduction To The 4 Key Stakeholders
In addition to understanding the sequential steps that a customer goes through when they make a buying decision, another key driver to sales success is to fully understand the different people who may be involved in the buying process.
