Introduction To The 4 Key Stakeholders
Psychology of Sales Training Course
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1m 51s
In addition to understanding the sequential steps that a customer goes through when they make a buying decision, another key driver to sales success is to fully understand the different people who may be involved in the buying process.
Up Next in Psychology of Sales Training Course
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Stakeholder Activity Actions
Now that we've explored the different stakeholder roles that may make an appearance within the buying process, let's take this learning and apply it practically.
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The Buyer & The User
The buyer is the person who is going to ultimately write the check or pay the bill. Generally, the buyer trusts the decider to make the best decision.
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The Decider & The Influencer
In this video, we will be exploring two different stakeholder roles, the decider and the Influencer. Let's start by exploring the role of the Decider, probably the most integral person to have on your side.
