Introduction To Customer Buying
Psychology of Sales Training Course
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1m 38s
The customer buying process is a sequence of steps that a person goes through to arrive at a final decision when buying a product, service, concept or idea.
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Make The Decision
The fourth step in the customer buying process is making the decision. At this point, the customer has evaluated their options, and are now deciding whether to move forward with it or not.
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Post Decision Evaluation
The fifth and final step in the customer buying process is the post decision Evaluation. This is where the customer compares the outcome of their decision against their original expectations.
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Recognition Of The Problem Or Need
This is where the customer recognises that they have a specific problem or need they would like to be addressed or satisfied. A buying decision cannot be made unless there is acknowledgement that a problem or need exists.
