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Information Search
Psychology of Sales Training Course
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2m 30s
The second step in the customer buying process is the information search. This is the customer's effort to search for information that relates to fixing their problem or need.
Up Next in Psychology of Sales Training Course
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Introduction To Customer Buying
The customer buying process is a sequence of steps that a person goes through to arrive at a final decision when buying a product, service, concept or idea.
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Make The Decision
The fourth step in the customer buying process is making the decision. At this point, the customer has evaluated their options, and are now deciding whether to move forward with it or not.
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Post Decision Evaluation
The fifth and final step in the customer buying process is the post decision Evaluation. This is where the customer compares the outcome of their decision against their original expectations.
