Evaluate Options
Psychology of Sales Training Course
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2m 41s
The third step in the customer buying process is evaluating options. At this stage, the customer uses the information gathered in Step Two to evaluate their possible options, with the intent of selecting one that they believe best addresses their problem or achieves their need.
Up Next in Psychology of Sales Training Course
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Information Search
The second step in the customer buying process is the information search. This is the customer's effort to search for information that relates to fixing their problem or need.
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Introduction To Customer Buying
The customer buying process is a sequence of steps that a person goes through to arrive at a final decision when buying a product, service, concept or idea.
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Make The Decision
The fourth step in the customer buying process is making the decision. At this point, the customer has evaluated their options, and are now deciding whether to move forward with it or not.
