Introduction To Personal Brand
Women's Leadership Training Course
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1m 32s
Simon Sinek, Author of 'Start with Why' writes, "People don't buy what you do; they buy why you do it. And what you do simply proves what you believe."
Developing a strong personal brand is what can set us apart in business. It's the unique set of values and beliefs that people perceive in us, which is a crucial element, since perception often equals reality.
Up Next in Women's Leadership Training Course
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Living Your Core Values
The great Irish playwright George Bernard Shaw said, the single biggest problem in communication is the illusion that it has taken place. In order to live our core values we must be consistent with our behaviour and communication.
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Value Strings
When we talk about values, most people tend to go for the obvious ones like integrity, or honesty, which is a great starting point. But what do those words mean to you specifically, that might be different to others?
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Values - Conclusion
Roy Disney famously said, it's not hard to make decisions when you know what your values are. Values are not morals or shoulds. Values are an internal barometer that tell us when we're on the right path, and when we're not.
