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What Is Bias?
Understand Bias Training Course
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2m 10s
According to research, every second, our brains process 11 million bits of information, but our conscious minds can only deal with around 45 of these data points...
Up Next in Understand Bias Training Course
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Affinity Bias
Affinity bias is when we favour people, or ideas, that are similar or familiar to us, they think or look like us, or may have had similar experiences.
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Beauty Bias
Beauty bias is the tendency to favour people we perceive as being more beautiful over those who don't fit our concept of beauty. We also tend to favour their ideas or products.
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Confirmation Bias - Understanding Bias
When we think we know something, we seek to solidify our thoughts by looking for evidence to prove our point, opinion, or hypothesis. Our brains do this all the time unconsciously...
