Pathos - The Third Pillar - Part 2
Storytelling For Business Training Course
•
3m 54s
Pathos can make a bland argument come alive for your audience. It offers a way for the audience to relate to the subject through commonly held emotions.
Up Next in Storytelling For Business Training Course
-
Story Archetypes In History
In his book, 'The Seven Basic Plots: Why We Tell Stories' author Christopher Booker defines seven archetypical structures that are the foundation of any plot. These plots date back to cave drawings, appear throughout literature and are ever-present in movies and television.
-
Story Structure In Five Acts
In the mid 1880's, German playwright and Novelist Gustav Freytag set out to define a plot structure for an effective story. He crafted a story structure into 5 acts. Today, many writers consider Freytag's structure an excellent springboard to crafting a story and although based on plays, it can b...
-
Stories In A Business Context - Part 1
There's a Native American proverb that says, those who tell the stories rule the world. People aren't moved to action by data dumping, dense slides, or spreadsheets packed with numbers. People are often moved by context, and a richer understanding of what the facts actually mean.
