Logos - The Second Pillar
Storytelling For Business Training Course
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2m 2s
Logos stories are anecdotes, or arguments based in logic. In fact many linguists believe that the word 'logic' is derived from the Greek word logos. To use logos in storytelling would be to cite facts and statistics, historical and literal analogies, and authorities.
Up Next in Storytelling For Business Training Course
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Pathos - The Third Pillar - Part 1
Pathos stories are a path to the audience's emotions. Pathos works in conjunction with logos (logic) and ethos (credibility) to help form a solid argument. Used correctly, pathos can make a bland argument come alive for an audience.
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Pathos - The Third Pillar - Part 2
Pathos can make a bland argument come alive for your audience. It offers a way for the audience to relate to the subject through commonly held emotions.
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Story Archetypes In History
In his book, 'The Seven Basic Plots: Why We Tell Stories' author Christopher Booker defines seven archetypical structures that are the foundation of any plot. These plots date back to cave drawings, appear throughout literature and are ever-present in movies and television.
