Putting Your Bottom Line On Top
Slide Deck Skills Training Course
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2m 2s
Bottom line on top is about stating your aim at the beginning of your presentation, and at the top of each slide. (We'll talk more about effective headlines in another video.)
Up Next in Slide Deck Skills Training Course
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Stating Your Aim
Before you write anything, ask yourself: what am I trying to do? And write down in the answer in a sentence, including an active verb. I need to persuade my manager to adopt this new process.
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Creating An Audience Profile
It can be helpful to create an audience profile before you start drafting your slide deck. It will tell you what content is going to be necessary, what language you might use, what tone you might take with them, and what level of detail you might go into.
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Doing Your Research
If you're having trouble creating an audience profile, or answering the questions from the previous section, that means you have more homework to do.
