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The Trust Equation Explained
Psychology Of Sales Training Course
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3m 36s
Achieving a high level of trust in relationships is fundamental to success in how we do business today. The level of trust in business relationships, whether they're internal with employees or colleagues, or external with customers and partners, is the greatest determinant of sales success.
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Actions - Psychology of Sales
Having developed a high level of trust with your customer through implementing the principles of the trust equation, you will now be in a strong position to pitch your proposed solution to them. High performing sales people often use a technique called an elevator pitch at this point.
