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Introduction To The SPIN Model

Psychology Of Sales Training Course • 2m 2s

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    In his book, 'To Sell is Human', Daniel Pink explains that in order to be successful at influencing the actions and motivations of others, an essential quality that salespeople need to master is attunement, the ability to bring one's actions and outlook into harmony with other people.

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    Need or pay-off questions get the customer thinking about the value, importance and usefulness of your solution.

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