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Expressives

Effective Business Writing Training Course • 1m 45s

Expressive personality types tend to be big-picture thinkers to whom personal rapport is very important. This film suggests the best way to write to them.

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    Jargon may be helpful to show what you know, but you're writing to get your message across clearly, and jargon can get in the way.

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    Questions are a great way to connect with your audience and can help you to get inside the mind of your reader.

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