Effective Business Writing
There are all kinds of different writing styles, but business writing is about getting your message across in a clear, focused and engaging way.
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Buried Verbs
An explanation of the buried verb and why we shouldn't complicate our writing by using them.
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Clear Language
Einstein said 'If you can't explain it to a six-year-old, you don't understand it yourself.' A helpful reminder why we need to keep things simple and plain.
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Concise Language Using Fewer Words
This film looks at some of the bad habits prevalent in business writing and explains why 'less is often more'.
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Effective Headings
Headings are the signposts within your writing that tell the reader where to find the information they need.
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Effective Paragraphs
A paragraph is essentially a block of thought. To make them effective you want to be sure of a few things.
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Effective Sentences
An effective sentence needs to be short and well constructed.
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Effective Subject Lines
It doesn't matter how well-written or beautifully organised your message is, if nobody bothers to open it.
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Human Tone
Research shows that business readers prefer writing that sounds personable and human.
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White Space
The white space around your writing represents the room you give your reader to breathe and to consider your ideas.
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Email Etiquette
Using 'reply all' isn't the only bad habit when it comes to email. This video investigates how to behave with email.
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Proofreading Introduction
There's usually no way to recall an email with an embarrassing error in it. This video looks at the importance of checking before sending.
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What To Look For
Your spellchecker will miss a surprising amount of mistakes., this video highlights what to look out for.
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Actions - Effective Business Writing
We've talked about a lot of tools to get your message across crisply and cleanly and to help you to connect with your audience in a more human way. Now it's time for you to practise.